Business Examination – Harlow's Education

Time Allowed 2Hours

Certificate in Business Examination

GENERAL INSTRUCTIONS

Candidates should attempt all questions.
Each question carries ONE mark unless otherwise stated.
After the announcement of the start of the examination, you should first write your Candidate Name , HKID Number and Email.
Mark only ONE answer to each question. Two or more answers will score NO MARKS.
Supplementary sheets will be supplied on request.
No extra time will be given to candidates for sticking on barcode labels or filling in the question number boxes after the‘Time is up’ announcement.

Harlow’s Education will verify the information provided by students and use it for exam results.

Please ensure all details are accurate, as any errors may invalidate your exam scores.

1 / 96

Category:
Consumer Behaviour

Which of the following statements is true about consumer behaviour?

Consumer behaviour is the study of microeconomics

Consumer behaviour is the study of macroeconomics

Consumer behaviour is the study of income analysis

None of the above

2 / 96

Category:
Consumer Behaviour

Which of the following statements about utility is correct?

One of the main characteristics of utility is that it is a relative concept

One of the main characteristics of utility is that it is a subjective concept

One of the main characteristics of utility is that it is a psychological phenomenon

All of the above

3 / 96

Category:
Consumer Behaviour

Which of the following concepts is true?

The ability to satisfy the human wants in a good or service is called its satisfaction

The ability to satisfy the human wants in a good or service is called its productivity

The ability to satisfy the human wants in a good or service is called its profitability

The ability to satisfy the human wants in a good or service is called its utility

4 / 96

Category:
Consumer Behaviour

Which of the following statements is true about the law of equi-marginal utility?

The law of equi-marginal utility is known as the law of decreasing utility

The law of equi-marginal utility is known as the law of increasing utility

The law of equi-marginal utility is known as the law of substitution

The law of equi-marginal utility is known as the law of contribution

5 / 96

Category:
Consumer Behaviour

Which of the following statements about the addition of utilities is correct?

The addition of utility that is obtained from all the units of a good or service is called the total utility

The addition of utility that is obtained from all the units of a good or service is called the additional utility

The addition of utility that is obtained from all the units of a good or service is called the marginal utility

The addition of utility that is obtained from all the units of a good or service is called the satisfaction

6 / 96

Category:
Consumer Behaviour

Which of the following statements is true?

The capability of any commodity to satisfy human wants is known as utility

The capability of any commodity to satisfy human wants is known as taste

The capability of any commodity to satisfy human wants is known as consumption

The capability of any commodity to satisfy human wants is known as quality

7 / 96

Category:
Management Information Systems

______________. focuses on planning, policies, and procedures regarding the use of corporate data and information.

CIO

systems analyst

database administrator

system operator

8 / 96

Category:
Management Information Systems

The extent to which technology permeates an area or department is called ______________.

Technology diffusion

Technology infusion

Technology collusion

Technology fusion

9 / 96

Category:
Management Information Systems

______________ is any business-related exchange such as payments to employees, sales to customers, or payments to suppliers.

Data

E-commerce

A transaction

Input

10 / 96

Category:
Management Information Systems

______________ is software programs that were developed for a general market and that can be purchased in a store.

Proprietary software

Off-the-shelf software

Contract software

Application software

11 / 96

Category:
Management Information Systems

______________ converts ciphertext back into plaintext.

Encryption

A firewall

Decryption

An encoder

12 / 96

Category:
Business Law

The case of Mohiri Bibi v. Dharmodas Ghose (1903) deals with-

communication of offer

communication of acceptance

a minors agreements

fraud

a lunatic‘s agreement.

13 / 96

Category:
Business Law

A contract to pay B Rs. 10,000 if B s house is burnt – This is a

wagering agreement

void

voidable agreement

contingent contract

contract of guarantee.

14 / 96

Category:
Business Law

An agreement made with an alien enemy is

unlawful on the ground of public policy

unlawful because it becomes difficult to be performed

valid

voidable

15 / 96

Category:
Business Law

Which of following result in an offer-

A declaration of intention

an invitation to offer,

an advertisement offering reward to anyone who finds lost dog of the advertise,

an offer made in a joke.

16 / 96

Category:
Management Information Systems

With the ______________ form of data processing, each transaction is processed immediately

OLTP

batch processing

active processing

automated transaction processing

17 / 96

Category:
Financial Management

Amortization is considered a source of funds to the firm because:

it is purely an accounting entry and doesn't involve a direct disbursement of funds, freeing up these funds for other investments

it represents a reduction in asset holdings

it represents an increase in an asset account

amortization is not a source of funds

18 / 96

Category:
Financial Management

Which of the following properly lists balance sheet items in order of liquidity, from most liquid to least liquid?

Accounts receivable, inventory, marketable securities, cash.

Cash, marketable securities, accounts receivable, inventory.

Inventory, marketable securities, cash, accounts receivable.

Cash, inventory, accounts receivable, marketable securities.

19 / 96

Category:
Financial Management

The field of finance is closely related to the fields of:

statistics and economics

statistics and risk analysis

economics and accounting

accounting and comparative return analysis

20 / 96

Category:
Business Law

The case of Taylor v. caldwell (1883)deals with-

discharge of contract by destruction of subject matter,

anticipatory breach of contract

discharge of contract by death of a party

breach of contract.

21 / 96

Category:
Business Law

Each party is a promisor and a Promisee in case of –

past consideration

present consideration

every contract

reciprocal promises

22 / 96

Category:
Brand Management

_________ is ether the head of marketing department or a major brand and is responsible for the brand strategy and its implementation, important for complete performance of the brand.

Chief Branding Officer

Chief Executive officer

President of company

Director of Company

23 / 96

Category:
Brand Management

_________ is a mode of direct marketing owes to well structured communications in the form of catalogs.

Telemarketing

Sales promotion

Advertising

Publicity

24 / 96

Category:
Financial Management

Financial ratios are used to:

weigh and evaluate the operating performance of the firm

provide an absolute benchmark of industry performance

determine which firm will provide the highest return to investors

None of the above are correct

25 / 96

Category:
Financial Management

Receivables turnover is:

a profitability ratio

a debt utilization ratio

an asset utilization ratio

a liquidity ratio

26 / 96

Category:
Financial Management

Profitability ratios measure:

the speed at which the firm is turning over its assets

the ability of the firm to earn an adequate return on sales, total assets, and invested capital

the firm's ability to pay off short term obligations as they are due

the debt position of the firm in light of its assets and earning power

27 / 96

Category:
Business Environment

In which production India has attained self-sufficiency?

Fertilizers

Edible oil

Petroleum

Food grains

28 / 96

Category:
Brand Management

_________ provides a good quality of service because of a direct interface with the customers, but it is expensive.

Direct sales

Telemarketing

E-marketing

All of the given options

29 / 96

Category:
Brand Management

________ of ad means how many times you should expose your target customers to your message

Frequency

Copy

Copy strategy

Media

30 / 96

Category:
Brand Management

_________ lets you to have your loyal customer’s lifetime worth in terms of your brand’s purchasing.

Lifetime value of a customer

Lifetime value of a brand

Lifetime value of a company

Lifetime value of a market

31 / 96

Category:
Brand Management

_________ lets you to have a clear picture of the number of customers or usage of your brand in comparison with competition.

Market share

Brand share

Product share

Customer share

32 / 96

Category:
Business Environment

Among the supply side measures to control inflation is

Curtailing public expenditure

Mopping up excess liquidity through taxation

Credit control measures of RBI

Maintaining price levels through 'administered price mechanism' and 'effective PDS'

33 / 96

Category:
Business Environment

Which of the following is not a fundamental right enshrined in the Indian Constitution?

Right to freedom of religion

Right to equality

Right to equal pay for equal work for men as well as women

Right to freedom of thought and expression

34 / 96

Category:
Business Environment

Which of the following countries per capita income is the highest?

India

Bangladesh

Thailand

Pakistan

35 / 96

Category:
Business Environment

The largest share in India’s national income is from

Service sector

Agriculture sector

Manufacturing sector

Trade sector

36 / 96

Category:
Business Environment

Closed economy’ is one in which

Only export takes place

Neither exports nor imports take place

Money supply is fully controlled

Exchange rates are under a full control of the government

37 / 96

Category:
Human Resource Management

Job evaluation is based on the:

Complexity of the job to perform

Conceptual skill required by the job

Relative job worth for an organization

Physical skills required by the job

38 / 96

Category:
Human Resource Management

Strategic Human Resource management is

proactive

reactive

both

None of these

39 / 96

Category:
Human Resource Management

HR Planning involves four distinct phases ONE of these stages is

business scanning

Forecasting human resource records

Organisation development

planning

40 / 96

Category:
Human Resource Management

The actual achievements compared with the objectives of the job is

Job Performance

Job evaluation

Job description

None of these

41 / 96

Category:
Human Resource Management

The basic managerial skill(s) is (are)

To supervise

To motivate

To stimulate

All of these

42 / 96

Category:
Marketing Management

Political campaigns are generally examples of—

Cause marketing

Organization marketing

Event marketing

Person marketing

43 / 96

Category:
Marketing Management

Marketing decision makers in a firm must constantly monitor competitors’ activities-their products, prices, distribution, and promotional efforts-because

The competitors may be violating the law and can be reported to the authorities

The actions of competitors may threaten the monopoly position of the firm in its industry

The actions of competitors may create an oligopoly within an industry

New product offerings by a competitor with the resulting competitive variations may require adjustments to one or more components of the firm's marketing mix

44 / 96

Category:
Marketing Management

Which of the following is NOT an element of the marketing mix?

Distribution

Product

Target market

Pricing

45 / 96

Category:
Marketing Management

Which of the following statements is correct?

Marketing is the term used to refer only to the sales function within a firm

Marketing managers usually don't get involved in production or distribution decisions

Marketing is an activity that considers only the needs of the organization, not the needs of society as a whole

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large

46 / 96

Category:
Human Resource Management

______________ is a performance measure of both efficiency and effectiveness.

Organisational behaviour

Organisational citizenship

Employee productivity

None of these

47 / 96

Category:
Operations Research

if any value in XB column of final simplex table is negative, then the solution is ______________

infeasible

bounded

no solution

48 / 96

Category:
Operations Research

A feasible solution to a linear programming problem ______________

must satisfy all the constraints of the problem simultaneously

need not satisfy all of the constraints, only some of them

must be a corner point of the feasible region.

must optimize the value of the objective function

49 / 96

Category:
Operations Research

Operations Research approach is ______________.

multi-disciplinary

scientific

intuitive

collect essential data

50 / 96

Category:
Marketing Management

Which of the following is typically NOT a result of recognizing the importance of ethnic groups by marketers?

Use of an undifferentiated one-size-fits-all marketing strategy

Different pricing strategies for different groups

Variations in product offerings to suit the wants of a particular group

Study of ethnic buying habits to isolate market segments

51 / 96

Category:
Marketing Management

______________ is the collection and interpretation of information about forces, events, and relationships that may affect the organization.

Environmental scanning

Stakeholder analysis

Market sampling

Opportunity analysis

52 / 96

Category:
Business Statistics

For a symmetrical distribution:

β1 > 0

β1 < 0

β1 = 0

β1= 3

53 / 96

Category:
Business Statistics

. If Y = aX ± b, where a and b are any two constants and a ∦ 0, then the quartile deviation of Y values is equal to:

Q.D(X) + b

∣a∣ Q.D(X)

Q.D(X) – b

∣b∣ Q.D(X)

54 / 96

Category:
Operations Research

An optimal assignment requires that the maximum number of lines which can be drawn through squares with zero opportunity cost should be equal to the number of ______________

rows or columns

rows and columns.

rows+columns

rows-columns

55 / 96

Category:
Operations Research

The difference between total float and head event slack is ______________

free float

independent float

interference float

linear float

56 / 96

Category:
Operations Research

For any primal problem and its dual______________.

optimal value of objective function is same

dual will have an optimal solution iff primal does too

primal will have an optimal solution iff dual does too

both primal and dual cannot be infeasible

57 / 96

Category:
Organisational Behavior

______________ are social inventions for accomplishing goals through group efforts

Management

Organization

Leadership

Behavior

58 / 96

Category:
Business Statistics

If the observations of a variable X are, -4, -20, -30, -44 and -36, then the value of the range will be:

-48

-40

59 / 96

Category:
Business Statistics

Which of the following is an absolute measure of dispersion?

Coefficient of variation

Coefficient of dispersion

Standard deviation

Coefficient of skewness

60 / 96

Category:
Business Statistics

The measures of dispersion can never be:

Positive

Zero

Negative

Equal to 2

61 / 96

Category:
Business Statistics

The scatter in a series of values about the average is called:

Central tendency

Dispersion

Skewness

Symmetry

62 / 96

Category:
Organisational Behavior

Concept of MBO was introduced by:

Peter. F.Drucker

Mary Parker

Henry Fayol

Philip Kotler

63 / 96

Category:
Organisational Behavior

Raju believes that men perform better in oral presentations than women. What shortcut has been used in this case?

The halo effect

The contrast effect

Projection

Stereotyping

64 / 96

Category:
Organisational Behavior

Which of the following is NOT an important issue relating to goal-setting theory?

Goal specificity

Equity among workers

Feedback

Defining the goal

65 / 96

Category:
Organisational Behavior

Which of the following is/are not job related source of stress

Role ambiguity

Role overload

Ethical dilemmas

Career concerns

66 / 96

Category:
Organisational Behavior

Which organization theory can be understood by IF and THEN relationship

System approach

Contingency approach

Process approach

Scientific approach

67 / 96

Category:
Entrepreneurship Management

Members of distribution channels are excellent sources for new ideas because:

They are familiar with the needs of the market

They earn a handsome profit from new business

They do not bother if entrepreneur bears a loss

They have well-developed sales force

68 / 96

Category:
Entrepreneurship Management

A ______________ is a professional money manager who makes risk investment from a pool of equity capital to obtain a high rate of return on investments.

venture capitalist

entrepreneur

businessman

buyer

69 / 96

Category:
Entrepreneurship Management

All of the following are the broad categories of External forces EXCEPT:

Economic forces

S Socioeconomic forces

Technological forces

Competitive forces

70 / 96

Category:
Entrepreneurship Management

Foundation companies are formed from:

Fashion

Research and development